Who we are
The Opinion is a UK-based strategic PR & digital marketing agency specialising in digital assets, artificial intelligence, gaming, emerging tech, luxury and art.
Our company provides marketing services to startups, enterprises and investors/family offices. The company counts over 500 strategic partners in 15+ countries in Europe, the Middle East and Asia today.
The Opinion was founded by Dana Kachan, a serial entrepreneur and digital marketing strategist with a track record in emerging tech industries such as blockchain, FinTech, AI, AR/VR, gaming and others. Her growth marketing strategies helped entrepreneurs bring their businesses to the next level within 2-3 months.
Dana Kachan was invited as a strategic advisor to multiple tech startups, including NeurochainAI, Edge Video AI, FNT and others.
She is the ex-CMO of the group of 5 companies under the BullPerks umbrella. She is also a former personal PR strategist & advisor for tech entrepreneurs & celebrities.
Her articles about business and leadership have consistently gone viral, remaining among the most-read pieces even years after their publication. They have been featured as top stories in major outlets such as Yahoo Finance, Entrepreneur.com, and UX Magazine, with journalists continuing to reference them in their publications.
She is the author of a book dedicated to product design, published in collaboration with Warsaw-based design agency Fireart Studio.
“Our philosophy was established even before The Opinion came to life, and we continue to follow it in every aspect of our work today. We respect your time and goals. We protect your name and reputation. We work to amplify your influence.”
Dana Kachan, CEO & Founder
